Kodak last month announced another price bump across their entire line of films again. The video linked here from Nico explains it pretty well. Kodak has been operating at a loss for years now. They no longer own a fraction of the gelatin farms required to create industrial amount of film that people are purchasing now. In order to add more money into expansion, research and development. While it may hurt our pockets, it's sounding like it is necessary in order for kodak to continue production and not completely cut off supply like Fujifilm has in the recent years.